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This site states the following, "In todays creative world the difference between one design firm and another can be difficult to decipher at first." We observed that the web page also stated " But when the passion is present, its easy to spot the ones who truly enjoy the creative work that we do." It also stated " At Grey Street we run on passion and are fueled by creative challenges. What is Grey Street? Click to Learn more about Web. Click to Learn more about Print. I dont know how you do what you do, but its simply amazing! Or view our Portfolio." The header had website design as the highest ranking keyword. It was followed by seo services, e-commerce, and internet marketing which isn't as ranked as highly as website design. The next words the site uses is web hosting. search engine marketing was also included and might not be understood by search crawlers.